It is a long way since drivers are facing greater challenges against digital billboards as well as roadside advertisements which are causing greater consternation of road accidents.
Jerry Wachtel, a California-based engineering psychologist and traffic safety expert, has ignominiously teased the platitudinous remarks of billboard industry in American Association of State Highway and Transportation Officials,
“Research sponsored by the outdoor advertising industry generally concludes that there are no adverse impacts from roadside digital billboards, even when, in one case, the actual findings of such research indicate otherwise,"
On the contrary, he clearly discloses the conclusions dug out by the government agencies, insurance companies, and auto safety organizations that the dazzlingly decorative digital billboards at night and presence of roadside advertising wooed their attention which perilously increases the feasibility of vicious accidents. In addition, oftenest changing massages in digital billboard essentially distract their attention and arouse their curiosity towards them for longer time.
Mr. Wachtel has defended against the accusation of an anti-billboard rather he emphasized on controlling the brightness and frequency of changing landscapes of billboard to reduce the accident rate.
Scenic America, anti-billboard group, has significantly mentioned the Wachtel study in approaching municipalities to cease approving new digital signs until they are circumspect about safety issues.
Mr. Wachtel, in an interview, evidently mentioned, “Advancing technology is likely to make the problem of distracted motorists worse.
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